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PTO sustains growth forecast for travel to Phl

 

Chinese travel to the Philippines continues to increase with the expanding flight access from key cities in China, and the tourists' growing preference for island holidays.


According to the report of the Phl Consulate General Shanghai, visa issuances for travel to the Phl out of Eastern China grew by 69% for the month of June 2011. This currently puts the year-to-date growth rate at 18% for the 1st 6 months of 2011, compared to last year's figure from January-June 2010.


The Phl Tourism Office (PTO) Shanghai also handles the Southern and Western China, and remains optimistic about the same growth to be generated from these source markets.


The PTO conducted recently several trade and consumer activities to sustain its marketing programs for Eastern/Western/Southern China, to wit:
*Yiwu Tourism Commodities Fair (June 23-25)
*Wuxi Tourism Exhibition (June 24-26)
*Shanghai Modern Education & Study Abroad Exhibition (June 25-26)
*Nanhu Travel launch of its island holiday packages in Guangzhou (June 26-27)
*Chengdu charter networking trip (June 30-July 01)
Several media groups were organized and are being lined up to promote key Phl destinations specially for this summer season:
*Zest Air Boracay Charter-Jinyu Air media group to Boracay (June 10-13)
*Philippine Airlines- Resorts World Manila media group to Manila (June 24-27)
*Cebu Pacific-GZL Travel media group from Guangzhou to Manila and Boracay (July 11-15)
*Zest Air Cebu Charter-Spring Travel/Zhejiang CTS media inspection tour of Cebu & Bohol (July 14-17)
*Voyage Travel Magazine –Cebu Pacific celebrity group to Palawan and Manila (July 15-21)


Apart from the numerous regular flights to Manila out of Shanghai, Beijing, Xiamen and Guangzhou, several direct flights to Phl islands were organized to cater to the growing demands of the Chinese for leisure holidays such as Shanghai-Boracay (4x weekly), Shanghai-Cebu (2x weekly starting July 9), Guangzhou-Cebu (2x weekly, started on June 23), and Shanghai-Clark (July).